Teaching Ensino

Material de aula

 
Graduação 
 

Marketing and Agribusiness 2010

Código: RAD 2402

 *Attention*

Results are attached.

For students who were REAVAL in the test will be on 13/07 at 19:00hs in room 10-B.



Anexos:

Test Results


 Download 


Programa da Disciplina

Event: Discipline RAD 2402 – Marketing and Agribusiness

Nature of discipline: Elective discipline - Administration

Place: FEARP/USP - Ribeirão Preto, S.P.

Lecture hours: 2 hours/week

Schedule: First semester 2010

Anexos:
Marketing And Agribusiness Program
 Download 


Leituras Obrigatórias

Mandatory Reading: Books, Articles and Cases:

NEVES, M. F. Strategies for Solving the Food Inflation Problem, International Food and Agribusiness Management Review (IFAMR) – The Official Journal of the International Food and Agribusiness Management Association IAMA, v. 11, issue 3, 2008, Estados Unidos da América
NEVES, M.F.; CASTRO, L.T.; FAZANARO, K. – Food Consumer: Some Insights - Fruit Processing, International Journal for the Fruit Processing and Juice Producing Industry, Volume 10, Number 12, Schönborn, Alemanha, December 2000, p. 482-485. Também publicado em Italian Food & Beverage Technology (Processing & Packaging), Pinerolo, Itália, n. 23, Março de 2001, p. 28-33
NEVES, M.F. – Revolutions in Food Products Distribution - Fruit Processing, International Journal for the Fruit Processing and Juice Producing Industry, Volume 10, Number 05, Schönborn, Alemanha, May 2000, p. 186-187. Também publicado no Italian Food Technology – Processing & Packaging, Number 21, Pinerolo (To), Itália, September 2000, p. 13-14.
NEVES, M.F.; ZUURBIER, P.J.P., CASTRO, L.T.; VLAAR, P. The Future Competitiveness of the European Union Food Market – Italian Food & Beverage Technology, Number 19, Zimella, Itália, March 2000, p. 13-20.
NEVES, M.F. – Several Articles in English that will be uploaded at the web site.
NEVES, M. F.; ZYLBERSZTAJN, D.; NEVES, E. M. Agronegócio do Brasil. São Paulo: Saraiva, 2005. 152 p.
VILELLA, F; NEVES, M.F.; SENESI, S.; PALAU, H. Agronegocios en Argentina e Brasil – Uma estratégia conjunta y uma visión a futuro – Buenos Aires: Editorial Faculdad de Agronomia, Universidad de Buenos Aires, 2007. 224P.
ZYLBERZTAJN, D.; NEVES, M.F. (Coord.) – Economia e Gestão dos Negócios Agroalimentares: Indústria de Alimentos, Indústria de Insumos, Produção Agropecuária, Distribuição - São Paulo: Editora Thomson Learning/Pioneira, 2000, 446 p.
AAKER, D. A. – Strategic Market Management – Editora John Wiley & Sons, INC., 2001, 338 P.
JAIN, S. C – Marketing Planning & Strategy – Editora Thomson Learning, 2000, 925 p.
LAMBIN, J. J – Market-Driven Management – Editora Palgrave, 2000, 737 p.
GILLIGAN, C.; WILSON -  R. M. – Strategic Marketing Planning – Editora Butterworth Heinemann, 2003, 625



Aula 1

Class 1

ACTIVITIES IN CLASS:

• Course presentation (Objectives and Program).

• Alignment of expectations with the students, considering the course´s program.

NOTES:

Every Class: See web for article, case or materials to read.

Take your notes on class. For final test: web articles and class notes.

 



Anexos:
Importance of Agribusiness to Brasil
 Download 


Aula 2

Class 2 - 02/03

Food Inflation and Strategies to Solve

Activities in Class

TOPICS:

- Food Inflation and Strategies to Solve;

- Solutions;

- Role of Brazil; 

For Next Class (Class 3): In groups of 2 students, list 10 important points for the next 10 years the food industry to take strategy.



Anexos:
Food Inflation
 Download 


Aula 3

Class 3 - 09/03

Defining an Agribusiness Strategic Agenda for 2010-2020

TOPICS:

 10 important points for the next 10 years the food industry to take strategy.

 The Big Picture: An Era of Sustainability, 2010-2020

 Division of groups by country: To report the fruit, available on the websites of the associations of these countries. What is interesting in terms of marketing, projects, institutional videos.Make PowerPoint presentation up to 15 minutes to be presented on 23/03.

 

For Next Class (Class 4, 16/03): Read the article JBS that will be sent by e-mail.

Visit site Qporks:  http://www.q-porkchains.org/



Anexos:
Read Article: Agribusiness Agenda
 Download 


Aula 4

Class 4 - 16/03

TOPICS

JBS Case - Prof. Stella Saab, area of meat.

Overview of livestock in Brazil

Listed the main points for JBS

 For Next Class (Class 5, 23/03): Required Reading the attached article (in Portuguese and English version).



Anexos:
Read Article: Chain Plan Quantifying Value Chains (English)
 Download 

Método Gesis ( Gestão de Sistemas Agroindustriais)
 Download 


Aula 5

Class 5 -23/03

TOPICS

Chain Plan

Gesis: Method for planning and strategic management agribusiness systems

Cases of planning and strategic management (sugar cane; milk; citrus; wheat)

 

For Next Class (Class 6, 06/04): Presentation "Fruit Plan"

 

Groups:

 

Spain:

Felipe Dantas; Fernando Iwano; Guilherme Duarte; Marlon Luz; Camila Ruiz; Arthur Mazzo.

New Zeland:

Tiago Mastrocola; Thiago Malfará; Marcel Cortapasso; Matheus Massari; Marcelo Gera; Lucas Clemente

Chile:

Felipe Pabón; Simon Franco; Natacha Rodrigues; Antonio Santos; Harold Grisar; Rafael Morita

South Africa:

Bárbara Queiroz; Beatriz Beltreschi; Débora Arieta; Mariana Marques

Califórnia:

Melissa Marien; Geraldo Costa; Maria Adriana; Livia Queiroz; Thiago Casagrande

Israel:

Bruno Pain; Carmencita Morais; Diego Bertolini; Gabriel Aro; Orlando Nastri; Rodrigo Miata

 



Aula 6

Class 6 - 06/04

Presentation Groups of Fruit Plan

Countries: Spain; New Zeland; Chile; South Africa; Califórnia (USA) and Israel

 

 



Aula 7

Class 7 -13/04 

Attention shifted to class on 15/04, will discuss the method Gesis

The lecture will be given in room 19 - B, 17:00 18:40 PM

  For Next Class (Class 7, 20/04): Required Reading the attached article about  International Investiments.



Anexos:
Article: International Investiments
 Download 


Aula 8

Class 8 - 20/04

 International Investiments

 

For Next Class (Class 9, 27/04): Required Reading the attached article about PINS ( Integrated Projects for Sustainable Development).



Anexos:
Integrated Projects for Sustainable Development - PINS
 Download 


Aula 9

Class 9 - 27/04

Lecture by Marco Antonio Conejero talking about Integrated Projects for Sustainable Development - PINS.

Codevasf Project


 



Aula 10

Class 10 - 04/05

Value Capture in Agribusiness

Was discussed in class innovations throughout the chain from the portion of inputs, production, trade (wholesale and retail)



Aula 11

 

Class 11 -11/05

To be continued:  Value Capture in Agribusiness



Aula 12

Class 12 - 18/05

Value Capture

We discussed about the major point of: How to be a demand driven and What is and how to build a "Concept". Also related the differemces of value creator and value extractor. 

 



Aula 14

Class 14 - 01/06

Lecture by Gerson Pedro Nunes Simão, manager of Brazilian Cattle.

The Experience of Brazilian Cattle.



Atividades

07/06

Visit the Research Center for Sugar Cane - IAC 16-18hs.

Optional



Aula 15

08/06

Final Test

 

 



Atividades

11/06

Submission of final papers improved. 

Send the file for: jgnogueira@markestrat.org

OBS: 15/06 there will be NO CLASS due to play Brazil



Aula 16

28/06

 Chat about orientation.

 Repository test.



Status

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